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Féret Parfumeur
Prfumer is the trademark of the Féret family, which since 1865 is dedicated to the marketing of natural cosmetic products. The main products only include the "Bloc Hyalin", the first natural rock block allergen to be marketed as a cosmetic product, and the "Hyalomiel" Gel gel gel for skin based on organic honey.
The strange incongruity between the dates derives from the fact that before 1878 Féret commercially excluded natural rock blocks and that only from this date became the Féret Parfumeur of today.
1878 : the Féret brothers, Lucien and Roger, succeeded their father, who had founded the company in 1865. They created a new company, Féret Frères, which ensured the distribution of big names such as Cutex, Pétrole Hahn, Nivea, Bourjois, Colgate, Odo-ro-no, Bayer …
Féret Parfumeur was already making Bloc Hyalin and Hyalomiel in France.
1900 : Bloc Hyalin won three medals at the Paris Universal Exhibition. Bloc Hyalin was an essential product for barbers, hairdressers and dermatologists.
Hyalomiel was a popular skin care treatment with many uses. At the time, it was used by the whole family and valued for baby care.
In the 1930s the Féret brand enjoyed world-wide prestige and the company employed more than 700 people in France and had several outlets overseas.
Féret Parfumeur had its own shop on the Faubourg Poissonnière area of Paris.
Féret Frères had at its disposal a sales force of 150 people and owned several delivery and exhibition vehicles. Féret Frères enjoyed at that time a quasi monopoly on the distribution of branded cosmetic products in France.
In the 1970s, on the death of Mr Lucien Féret, mainstay of the distribution side at Féret Frères, contracts with the quality brands came to an end. Féret Parfumeur continued the production and the distribution of its own brands: Bloc Hyalin and Hyalomiel.
1975 : Mme Féret (Roger’s daughter) ran the company with her husband, Etienne Vannier then in charge of a large Cognac enterprise, and permanently established the distribution in pharmacies in France and to a lesser extent in the United States.
2012 : Alexis Cabanne, one of the grandsons and very much attached to the brand, took up the family tradition. Féret is now benefitting from a new lease of life and a re-launch in the export market.
Prfumer is the trademark of the Féret family, which since 1865 is dedicated to the marketing of natural cosmetic products. The main products only include the "Bloc Hyalin", the first natural rock block allergen to be marketed as a cosmetic product, and the "Hyalomiel" Gel gel gel for skin based on organic honey.