Versatile Paris

Versatile Paris

Versatile Paris is a young and innovative French brand in the niche perfumery scene, rapidly establishing itself thanks to a fresh, inclusive, and sustainable approach to fragrance creation. Known for its bold and original compositions, Versatile Paris has revolutionized the concept of everyday perfume, making it accessible to everyone, regardless of gender or style. Its vegan approach, alcohol-free formulation, and minimalist yet curated aesthetic make Versatile Paris a distinctive name in the contemporary artistic perfumery landscape.

The constant pursuit of balance between creativity, sustainability, and quality has made Versatile perfumes synonymous with authenticity, innovation, and respect for both the skin and the environment. With its practical and versatile 15 ml roll-on format, the brand has also won over those who are always on the move.

The Story of the Founder, Coralie Frébourg

The beating heart of Versatile Paris is Coralie Frébourg, founder and creative mind of the brand. A graduate of the École Supérieure du Parfum in Paris, Coralie founded Versatile Paris in 2022 with the aim of breaking the boundaries of high perfumery. Daughter of the renowned Professor Thierry Frébourg, she chose to honor his memory by donating 3% of the brand’s revenue to the Ruban Rose association, dedicated to breast cancer research.

Coralie has masterfully combined her technical skills with refined aesthetic sensitivity, creating a line of fragrances that are emotionally powerful, yet highly wearable and suited to any context. The "Versatile perfumes" brand embodies the founder’s vision: to offer authentic, unconventional fragrances that are accessible to everyone.

The Perfumers and Flair Studio

To develop its fragrances, Versatile Paris collaborates with the creative studio Flair, a Parisian collective specializing in artistic perfumery and olfactory experimentation. Flair brings together emerging noses and industry professionals, capable of creating surprising compositions ranging from gourmand to aromatic, fruity to woody.

Flair’s approach is based on close collaboration with Coralie and a constant dialogue between artistic concept and sensory performance. This has led to the creation of iconic perfumes like "Croissant Café," "God Bless Cola," "Sea, Sud & Sun," and "Gueule de Bois," each with a well-defined olfactory narrative and unique identity. The use of evocative and unusual ingredients is one of the hallmarks of "Versatile Paris perfumes."

The Olfactory Pyramid Approach of Versatile Paris

Versatile Paris’ olfactory pyramids stand out for their clear, accessible, and genuine structure. Rather than building complex and sometimes redundant olfactory architectures, the brand favors concise formulas that express a precise and recognizable idea from the very first notes.

Each fragrance is designed to tell a story, evoke an image, or stir an emotion: the warm butter and roasted coffee of a Parisian morning in "Croissant Café"; the sweet and fizzy scent of cola and popcorn in "God Bless Cola"; the salty breeze of the Mediterranean in "Sea, Sud & Sun." This direct approach makes "Versatile perfumes" immediately recognizable and memorable.

Transparent Compositions and Clean INCI

One of Versatile Paris’ strengths is the transparency of its compositions. Each perfume is formulated with a 100% natural, plant-based oil base, made from almond and wheat oils. The absence of alcohol makes the perfumes gentler on the skin and ideal even for sensitive skin types.

The brand avoids controversial or potentially allergenic ingredients, keeping the formulas short and easy to understand. All products are vegan, cruelty-free, and meet the highest quality standards. This clean beauty philosophy is one of the reasons why "Versatile Paris perfumes" has won over an increasingly conscious and demanding clientele.

More Than Perfumes: Cosmetics and Candles

Versatile Paris doesn’t stop at perfumery. The brand has recently expanded its range to include a cosmetics line, following the same principles of purity, effectiveness, and sustainability that define its perfumes.

In addition, Versatile has launched a collection of scented candles, designed to bring the fragrance experience into the home. Made with natural waxes and cotton wicks, the candles sometimes evoke the same atmospheres as the brand’s iconic scents, and other times explore new olfactory paths.

Vegan and Genderless Philosophy

All Versatile perfumes are vegan and genderless. This means they contain no animal-derived ingredients and are designed to be worn by anyone, free from labels or stereotypes. The brand’s fluid identity is reflected in its fragrances, which are free from predefined codes and open to endless personal interpretations.

Concentrated Products and Eco-Friendly Packaging

The concentrated formulas, in 15 ml roll-on format, ensure excellent longevity and an intense olfactory performance, without the need for excessive application. Moreover, the packaging is made entirely from recycled and recyclable materials, and the bottle can be easily refilled.

Sustainability is not just a stated value but a concrete practice: from production chains to supplier choices, every step is designed to reduce environmental impact. "Versatile Paris" thus stands as a virtuous model of ethical perfumery.

Nicole - Nicolestore.it: Official Retailer of Versatile

Since 2022, Nicole – Nicolestore.it has been the first official retailer of Versatile Paris in Italy. An all-Italian concept store, present on the market since 1992 and always attentive to independent perfumery innovations, Nicole believed in the brand’s potential from the very beginning.

On Nicole, you can find the entire Versatile Paris collection, including limited-edition launches of each new fragrance and exclusive previews. Thanks to its tailor-made selection, Nicole has become one of the most noteworthy showcases in Italy for those seeking original, green, and high-quality products. Those searching for "Versatile Paris retailers" will find a reliable, well-stocked, and up-to-date point of reference in Nicole - Nicolestore.it.

Thanks to a clear and coherent philosophy, uncompromising quality, and a strong identity, "Versatile Paris" is destined to become a key name in the contemporary perfumery scene.