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we are rewind
we are rewind: reliving the era of audio cassettes in an authentic style with thoughtful technical improvement
"we are rewind" is much more than just another consumer electronics brand; is a declaration of love for the undisputed musical icon of the 80s and 90s: the audio cassette. A brand of cassette players and recorders born in response to the simple and passionate question that few initially asked themselves: "why not bring the cassette player back to life?"
Now that the analogue tape format is making a great return on stages and charts across the globe, we are rewind offers a device, the we are rewind cassette player, available in 3 colours, with both completely analogue functionality and with wireless transmission via Bluetooth.
analog audio, cassette like vinyl? The intuition of we are rewind
In 1979, the first Sony Walkman, the TPS-L2, appeared and sold over 220 million units. He has become an icon of the third millennium thanks to films such as "Guardians of the Galaxy" and the hit series "Stranger Things". It is this wave of nostalgia and renewed interest in the 80s and 90s that inspired the birth of "We Are Rewind". The young and inspired group wondered if, just like turntables, cassette players could make a triumphant return.
the audio cassette, listening which is a romantic gesture
In an era where music has gone digital and everything is accessible in seconds, the magnetism and romance of an audio tape has remained intact. Sales of audio cassettes have been growing since 2012, marking a trend that cannot be ignored. The goal of "We Are Rewind" is simple: to offer a high-quality cassette player, with a sober and pure design inspired by the first Sony Walkman.
the innovation of bringing an almost forgotten format back to life
To carry out this ambitious project, we are rewind relied on the know-how of French engineers with more than 40 years of experience in analogue, including those of Thomson, and establishing a partnership with the company ORA, specialized in development of high-end audio equipment. The goal is to offer a high-quality cassette player, which retains the spirit of the first generation players.
In addition to the challenge of finding the mechanical components necessary for the (re)production of cassette players (most of the factories of which closed more than 10 years ago), we are rewind has studied a solution to problem of the batteries having to be replaced regularly, a habit which we have gladly done without for some time now. The solution was obvious: the new we are rewind cassette player would work thanks to a rechargeable battery. More practical, more ecological and a true innovation in a sector that has not seen innovations since the early nineties of the last century.
Furthermore, to allow you to listen to your music in the ways you prefer, this cassette player should also have been equipped with Bluetooth 5.1 connectivity.
Listen to old cassettes with or without wires? This will be the only question to ask yourself.
Naturally, a recording function could not be missing, so you can create personal mixed cassettes, the most romantic gift for Valentine's Day.
The return of the never-fading culture of cassettes and their players
"We Are Rewind" represents a bold bet: to allow those who are nostalgic, music lovers, design enthusiasts and all those who believe that music should also be touched with the fingers, to experience or relive a incomparable listening experience.
When it comes to music, the choice of how to listen to it is always personal. Despite the advent of digital and streaming, the audio cassette has always maintained its charm and authenticity for a niche. The sensation of pressing play on a cassette player, a dull clock followed by the gentle noise of the tape, or even reading handwritten notes on the case is an experience that cannot be replicated with the simple press of a virtual button on one smartphone.
We are rewind is the missing bridge between past and present
Now that the turntable room is increasingly crowded, "We Are Rewind" is the pioneer of a new era of analogue audio revival, it is the bridge between the past and the present that was missing, between the analogue era and the digital. It is a tribute to a music icon and an invitation to all those who love the art of authentic listening to "rewind" in time. This cassette player is the best of the best, the "crème de la crème", as they say in French. It is already a cult object and indispensable for those who truly love music.
"We Are Rewind" is the answer for those who want to combine the past and present, quality and authenticity, in one high-quality cassette player. With its vintage design and modern features, it represents a niche that is growing over time, a return to the past with an eye towards the future. Whether you're nostalgic, a music enthusiast or a design lover, "We Are Rewind" offers you the chance to relive the golden era of cassettes in style. Choose your favorite model, rewind the tape and let yourself be carried away by the magic of music on cassettes.